It all began from a necessity we had to share with our peers our motivation for self-growth and business. We first started thinking about it in January 2021. We then created Mastermind, a community focussed on self-development and business tips for beginners. We created some weekly content on IG page, at the time @mastermind and on our Podcast on Spotify.

Shifting to our goal

Then, we suddenly realized it was not what we were aiming to do. We already started wondering about merchandising in the Mastermind’s period. We made it a reality with ONEAM™.

It was Summer 2021 and were working full-time to create our first designs,

BUT then, BLACK OUT!

We thought we should change something just before starting to make it perfect and so we delayed the drop.

Finally, in January 2022, after some tests, we launched our first real drop. We sold out really quickly, selling almost 300 pieces of clothing, between oversized T-Shirts and Sweatshirts. What was really cool about that drop, was that all our revenues, cut expenses and taxes, were devoted to charity. More precisely to support Cancer Research (AIRC) and the Global Giving Fund for Ukraine Crisis. We donated a total of around 3300 euros.

Our idea was is to use our creativity to help others.

NOW: 2023 New Season

We have a great story behind and we are proud of what it was. Now we are here to take things more seriously with a long-term view and to provide great quality products to our customers. We evolved and learned so much from our past mistakes.

Top Quality, Sustainable and Comfortable are the most important words for us, since we believe that there can be style and elegance also in comfy clothes.

Hoping to inspire…